Art Theory Chapter 2: Conceptual Design for the Blank Mind:

 

Conceptual design can be a hard thing to tackle when you have no clue as to where to start.  Here are a few scientific art theories in the subject that will help you get your conceptual design out of your mind, and on to your paper.

Stereotype

A stereotype is just what it sounds like, something cliché and relatable to what most people instantly think of when judging a particular person in the real world.The only difference in the way that we use a stereotype is that we work from the meaning to design the character. The stereotype can be picked from the characters character, and thus will give a basis when deciding ethnicity, clothing, facial features ect. This can also help when dealing with personification in animals, in-human, or in-animate characters. For example, if you are personifying a snake, you can think of characteristics that are associated with snakes. Most people tend to think of Adam and Eve and immediately associate the snake with something deceptive and evil. Stereotyping is extremely effective because it makes our characters and scenes understandable as well as gives us something to work with when starting our designs.

Aesthetic Brain Storming

Aesthetic brainstorming is basically making a multitude of different models that correspond with your general character idea. Think of it as playing dress up with your characters and settings.  Your director may love one design or many, and they may even pick different things from each design to incorporate into one. However the case, you become one step closer to that finished design.

Mutual Design Conceptualization

In this stage of conceptual design, we compare and contrast our work with our other designs in the same project, or with our co-workers work in a professional field. This helps to deliver an overall consistent design concept of the whole project. It also allows us to make necessary changes in the design  in order to achieve a desirable goal.

By following these 3 steps,  you will be able to increase your efficiency in your personal work and in collaborative work, and simplify the process of conceptual design.

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